People’s Credit Union was recently awarded both Gold and Bronze NEFFIE Awards by the New England Financial Marketing Association (NEFMA) at their Annual Fall Conference in Natick, MA. The NEFFIES recognize creative and innovative achievements in financial marketing across New England.
 
In partnership with HMC Advertising, People's won the Gold Award in the Out-of-Home Advertising category for branded bus wraps that support the "You Belong Here" campaign and deliver that brand message beyond their branch and digital footprint to reinforce their local presence.
 
People's "You Belong Here" campaign was also recognized with a Bronze NEFFIE in the Social Media, Agency category for its role in bringing the brand's personality to life and connecting with audiences across both digital and physical channels.
 
"Winning these two NEFFIE awards reflects the collective creativity, collaboration, and commitment of our credit union," said Jess Holden, Head of Marketing Communications at People's Credit Union. "We set out to highlight what makes People's different by bringing our strengths to life through creative messaging that challenges the status quo. The campaign showcases the ways we go above and beyond for our members and communities. These awards celebrate not just our marketing efforts, but the people and values behind the People's Credit Union brand."
 
Tom Holmes, President, HMC Advertising, remarked, "People's Credit Union is such an important part of the Rhode Island community and of course a great partner to us. So it's nice to look up from the work we do together and see it's getting recognized at NEFMA. But we don't pause too long. Then it's about what's next."
 

ABOUT PEOPLE’S CREDIT UNION
Founded in 1922 and headquartered in Middletown, RI, People’s Credit Union is a purpose-driven, member-owned, state-chartered, community credit union that serves as a catalyst for positive change in the community through its member engagement and community support. Known for its wide array of personal banking and business banking products & services, including personal, mortgage, and business lending, membership is open to all individuals. All deposits are insured up to $250,000 by the National Credit Union Administration (NCUA), an agency of the federal government. For more information, visit www.peoplescu.com.