Executive Session Series - Featuring David Meerman Scott
Turning Customers Into Fans
in Challenging Times
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Free of charge
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Featured Conversation
Greater Providence Chamber of Commerce President Laurie White will host a live streamed conversation with top marketing author and speaker David Meerman Scott.
David is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including "Fanocracy" and "The New Rules of Marketing & PR."
Instead of buying or begging your way in, David says anybody can earn attention by "publishing their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing and online media. He believes that, with few exceptions, marketers gain the best return on their investment in content creation when they choose "ungated" publication. Writing for Forbes, Nick Morgan notes that "David is one of those select few people who saw and understood the social media phenomenon as it began."
In January 2020, Scott published Fanocracy: Turning Fans into Customers and Customers into Fans co-authored with his daughter, Reiko Scott. It explains how to benefit from the trend where savvy companies and non-profits attract not just customers but fans who indirectly promote the product better than direct marketing from the company itself can. It was listed on the Wall Street Journal Best Selling Books list in the Hardcover Business category and on Publishers Weekly This Week's Bestsellers list.
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Date and Time
Thursday Nov 12, 2020
10:00 AM - 11:00 AM EST
Location
Online Event
Fees/Admission
Free Event
Contact Information
Barbara Laurino
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